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Creative Days

There’s no better way to tap into the hearts and minds 
of your audience than by walking in their shoes. With our monthly Creative Days we do just that. Each month we tour your museums, sculpture parks, arboretums, campuses and historical sites or take part in cultural events in order to:

– Gain Insight: Our marketing approach is centered on your audience. We want to understand who they are, how they think and what motivates them.


– Find Inspiration: Surrounding ourselves in your art, cultural and educational spaces inspires us to dream up fun, interactive 3d marketing strategies and designs that will turn heads, grab hearts and persuade your audience to act.


– Share Strategies: By sharing our Creative Days with you, we hope to spark your imagination and help you envision an exciting new direction in which to take your marketing and outreach.

Our Creative Days are a great way for us to get to know each other and explore what makes your organization unique. Call us! We’ll come by for a visit, talk about your exhibits or upcoming events, then we’ll write about our visit in our blog and share it with our online community. What a great way to create a buzz and build connections! 

 

Your Museum Could Be Our Next Creative Day Visit
If you have an exhibit you’d like us to visit or an upcoming event to take part in, e-mail us your information or give us a call at 401 . 333 . 8262. We’d be happy to add you to our Creative Day schedule. Let's create a buzz!

Tuesday
Aug252009
DateAug 25 AuthorSha | CommentPost a Comment

The Art of Winning Over Museum Visitors

The attributes and benefits of your brand can vary in how tangible they are to museum visitors. And that can affect buying decisions.

Whether the product you’re marketing is a new exhibit or a seasonal event for your museum, it has intangible attributes, which are abstract and can't be experienced directly, such as quality, prestige and sentiment. For example, an invitation to attend art classes at your museum can speak of finding one’s creativity; its design can evoke a feeling of exploration and playful discovery. Whereas the art classes’ tangible attributes are concrete, those that can be seen, touched and experienced first hand. Perhaps the art classes are smaller in size for more personal instruction, offering students a wide range of artistic disciplines and specially discounted for museum members.

Research shows that each attribute plays a different role in the museum visitors' evaluations (what they like) and decisions (what they choose.) Specifically: visitors tend to place more weight on a product’s intangible attributes when deciding what they like, but they place more weight on its tangible attributes when they're choosing what to buy.

So, what are you to do? Well, it seems the right formula might come down to this: Woo your visitors, and then win them over. Set the mood and entice them with your museum’s intangible attributes; then, when it comes down to making the sale, clearly state its tangible benefits, specifying how it will fulfill their needs and get them where they want to go.